Strategic Media Engagement in Campaigns

As the presidential race heads into its final days, Kamala Harris has sat down for a wide range of largely friendly interviews on shows like "Call Her Daddy," "The Howard Stern Show," "The View" and “The Late Show with Stephen Colbert" — in addition to a hard-hitting interview on "60 Minutes." The campaign is trying to reach voters in key swing states and demographic groups on which Harris doesn’t have a stronghold. Playbook co-authors Rachael Bade and Eugene Daniels chat about whether this blitz is reaching the voters the Harris campaign needs.