Land of the Giants: "He's No Steve Jobs"
Channels with Peter Kafka
00:00
Steve Jobs and Tim Cook
Since its founding in 19 76, apple has been shaped most profoundly by two men, steve jobbs and tim cook. Jobs was the visionary behind all these great products like eyephones and eyepods. Cook inherited that company from jobs, and he's had the challenge of leading it in job shadow. So who are these two guys? And how have their leadership styles and personalities shape the company that shapes our lives?
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