Dabur's Battle to Create a New Brand Narrative

With increased competition within the country, the world leader of Ayurveda brands, Dabur, is looking to acquire and expand. It wants to change its story and focus on a new target consumer. 

Just last year in October, it acquired a 51% stake in Badshah Masala, one of the country’s leading spices companies. 

But how is the over-hundred years old company planning to reinvent? 

Tune in.

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