Reselling Software: Don’t Start a SaaS — White Label Someone Else’s Instead (Greatest Hits)
The Side Hustle Show
Pricing strategy and positioning
Chris outlines his $97–$300 pricing tiers and how perceived value and results justify markups.
Reselling software gives you many of the benefits of a software business, without the upfront development cost.
That means you can enjoy recurring revenue, selling one product to multiple customers, and strong profit margins by white labeling a software tool that already exists.
These benefits are what attract many people to starting a SaaS, or software as a service, but you may not need to go through the trouble.
After all, there may already be a tool that solves the same problem. Could you become a software reseller instead of a software creator?
To help me learn more about reselling software (also known as white labeling), I connected with Chris Lollini.
Chris is a self-described “recovering engineer” who started a marketing agency as a side hustle 9 years ago. That agency evolved into a multi-6-figure white labeling operation called Reputation Igniter.
The business helps other small businesses earn more positive reviews for their work.
And while Chris definitely invested the time in growing his network and roster of monthly customers, it now takes him just 5-10 hours a week to run.
Tune in to The Side Hustle Show interview to hear:
- how Chris got the idea to start white labeling SaaS products
- how he identified his customer’s pain points and provided a SaaS solution
- the methods he uses to add value and create healthy profit margins
Big thanks to my brother Chris for the intro!
Full Show Notes: Reselling Software: Don’t Start a SaaS — White Label Someone Else’s Instead
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