New Books in Science, Technology, and Society cover image

Stuart Ritchie, "Science Fictions: Exposing Fraud, Bias, Negligence, and Hype in Science" (Penguin Books, 2020)

New Books in Science, Technology, and Society

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Unconscious Priming and Replicability Crisis in Science

This chapter explores the concept of unconscious priming and its impact on human behavior. It discusses an influential experiment from the 90s where participants were primed with words related to old age, affecting their walking speed. The chapter also addresses recent concerns about the reliability of behavioral priming studies and their replication.

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