How to Make Your Audience Feel Something

The third thing Kate is to build some sort of emotion you want to make people feel something which numbers alone just don't do but if you take them through a story you can actually kind of control a little bit how they feel so you might be able to build in some anticipation. A really great example of this is Steve Jobs with the launch of the Apple iPhoneYeah good one at the time this was hugely new and what he could have done was come out in stage and go this is the iPhone look at everything that it can do now let me tell you about all the features benefits that's not what he did no. He started telling us the background where we used to be in terms

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