How Important Is Your Product Segmentation?

Welcome to the third season of Entrepreneurial Realities, the podcast for startup founders at the Munich Technical University. Our guest today is Michael Eckhardt, Chairman of the Chasm Institute, a high-tech consulting firm founded by Geoffrey Moore, author of the classic book "Crossing the Chasm." Michael is a highly experienced entrepreneur and advisor to companies in the technology industry. In this episode, we will discuss the key challenges and opportunities facing startup founders today, as well as strategies for successfully navigating the early stages of a startup's development. Whether you're just starting out or looking to take your business to the next level, this episode is a must-listen for anyone looking to succeed in the fast-paced world of entrepreneurship. So, sit back, relax, and join us as we explore the realities of starting and growing a business with Michael Eckhardt.