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The Local Teams Building the Early Fly Wheels
Air beam opened up 12 offices internationally to compete with wimde, that competitor of that lunch rocket innacas. It felt like it was really important that they were local on the ground teams building the early fly wheels. So thereis these asks that start to come from the local teams where they just want to run a one off campaign or tweak this refurl bounty just for their market. And so you have to go through that realization of worth tons of resources to do custom stuff per market.