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Fostering Innovation Through Dedicated Discovery Time
This chapter emphasizes the need for teams to allocate time for focused discovery and innovation, moving away from routine operational tasks. The speaker shares insights gained from their experiences in both a biotech company and Ignite, showcasing how a dedicated approach to customer discovery leads to valuable product insights and rapid iteration. By highlighting actionable methodologies for testing ideas and fostering a culture of experimentation, the chapter illustrates the balance between innovation and execution in product development.