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#105: Hyper-personalization: Increase cold email reply rates by 300% - 900% (Inder Raj Singh Virdi)

Hey {First Name}, An Insider's Guide to Outbound Sales

CHAPTER

Mastering Hyper-Personalization in Email Marketing

This chapter explores innovative email marketing strategies used by a gaming company and a footwear brand, focusing on user engagement through contests and educational content. It emphasizes the significance of personalized video outreach and hyper-personalization, detailing how tailored messaging and visuals can enhance cold email success rates. Additionally, the chapter shares practical techniques and a success story demonstrating substantial response rate improvements through effective video marketing and targeted outreach.

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