Political Targeting, Strategic Communication, and Democracy, with Prof. Sanne Kruikemeier
Social Media and Politics
00:00
Targeted Ads and the Impacts of Targeting, Right?
Professor Sana Krukamay is a Digital Media and Society Professor at Vagninga University in the Netherlands. She says targeted ads can have different effects depending on where they are placed, how many people see them or what kind of turn out there is. In her own project she wants to study this aspect of campaigning in another part of the world called India.
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