Evolution of Design Jobs and Roles in Intelligent Systems

Rachel Kobetz is a distinguished Chief Design executive with proven expertise driving the vision, strategy, and implementation of customer experiences and organizational transformation for Fortune 100 companies. Her ability to shape product cultures that humanize technology and forge meaningful connections between products and consumers has made her a sought-out operator, indispensable advisor, and industry thought leader. Rachel builds world-class organizations integrating human-centred design to drive product and service innovation and elevates design as a strategic advantage. She brings deep expertise in design strategy, operational leadership, and organizational design, ensuring businesses can navigate the present and shape the future. Her leadership experience spans a range of industries, including tech, e-commerce, financial services, consumer electronics, and travel.
As former SVP and Global Head of Design for Expedia Group, Rachel led a cultural transformation to shift the company into an experience-led organization, responsible for the design vision, experience strategy, and operational leadership for all products and services. Before joining Expedia, Rachel held prominent leadership positions as SVP and Head of Experience Design at Bank of America, Head of Studio, New Product UX at Amazon's Human-Centered Design Group, and Senior Director of UX at Samsung's Mobile Innovation Lab.
Rachel serves as Advisory Board Member for the Design Executive Council and Executive Board Member for the Fast Company Executive Board. She also writes the influential newsletter,' Defining Experience,' providing insights on design leadership, experience-led culture, emerging technology, and the future of work.

In this insightful episode, Join us as we delve into Intelligent Interfaces.

Rachel takes us deep into what intelligent interfaces are and how they are reshaping our interactions with technology. Intelligent interfaces aren't one-size-fits-all. Rachel discusses the pivotal considerations when designing for varying demographics, ensuring they remain accessible, inclusive, and respectful of users' needs. With the advent of intelligent interfaces comes increasing concern about privacy and security. Rachel sheds light on the best practices and strategies to ensure that these interfaces not only serve their purpose but also protect their users. What happens to those who design them as our interfaces get more intelligent? Rachel offers her take on how the roles of designers and design teams are rapidly transforming in this intelligent age. The future beckons a new generation of design leadership. Our guest paints a picture of what it will look like as intelligent interfaces continue to define our digital experiences.

Join us for this enlightening conversation as we journey through the frontier of design and technology with Rachel Kobetz. Whether you’re a design enthusiast or just curious about the future of tech, this episode promises to be a treasure trove of insights.

Book Recommendation by Rachel Kobetz

Build: An Unorthodox Guide to Making Things Worth Making - Tony Fadell

MC 24 - Bruce Mau

A New Way to Think: Your Guide to Superior Management Effectiveness - Roger Martin

Resources by Rachel Kobetz

• Applications are now open for the alpha cohort of Design Leadership at Scale — an advanced-level, two-week course curated for senior design leaders ready to transform their sphere of influence, amplify their impact, and lead design practices into the future. To learn more or apply for the course, visit https://maven.com/rachel-kobetz/design-leadership-at-scale.
• Subscribe to the Defining Experience newsletter and stay ahead with the latest trends, insights, and practical advice on design leadership, emerging technology, and the future of work.
• Follow Rachel on Twitter and LinkedIn for more design and product leadership perspectives.

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