190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49
GTM Live
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Creating Demand Attribution on a Hundred Deals That Close
When you're looking at these types of lead sources, its directional. Almost all of our potential customers want to talk to somebody even that early in the buying process before they come and talk to us. All the leads that come from those refur sources, bucking suck so bad, like, they're not even close to our i c p. Those are also our worst leads, totally unqualified. Never convert. Like we put them directly into closhes, loss. We don't even have a meeting. That's what i care about. Everything else that that system gives me, I think is not that helpful.
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