Rob D. Willis once earned €3.50 for a three and a half hour walking tour of Berlin. He knew more history than most guides on the street, and that was the problem. The guides making real money told fewer facts and more stories, so Rob opened a spreadsheet, tracked every tour, and spent 3,000 tours and 100,000 people working out what moves a crowd to act.

His take will sting if you've spent weeks polishing a deck.

School trained you to prove how much you know, to a reader who was paid to pay attention. Investors are paid to filter you out.

You'll walk away with three questions to answer before any meeting, a structure that gets a skeptical room to a decision, and a few simple exercises for finding the stories you already have. Meet the extremely talented Rob D. Willis, fresh off Simon Sinek’s podcast.

Episode outline

From €3.50 a tour to hosting 100,000 people, and what the best guides did differently
Why school taught you to communicate the wrong way
The story that counts is the one that forms in your listener's head
Three questions to answer before any pitch
Finding your own stories: Homework for Life, the shape of stories, and "why do I X"
AI gives you the average, so you need a point of view

Listen: Apple || Spotify || YouTube

Rob D Willis - has given over 3,000 presentations to 100,000+ people, and he built the IMPACT framework to know exactly what moves people to act. Now he helps senior leaders turn strategy into stories that survive contact with a skeptical room. https://www.linkedin.com/in/robdwillis/

Andy Walsh
Three-time founder with two exits who bootstrapped to $10M ARR, now host of Startups Decoded (top 2%, 850k+ downloads) and advising founders on growth through consulting and his podcast.
https://www.linkedin.com/in/anwalsh/

Access All Areas.

Listen: Apple || Spotify || YouTube
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Connect: LinkedIn
Web: startupsdecoded.com
Socials: TikTok || Instagram || X

Music Credit.

“Neptuno” – Phondupe (Album: Onykia) https://phondupe.bandcamp.com/album/air-conditioning-vol-2

Disclaimer.

The views and opinions shared on Startups Decoded are for informational purposes only and do not constitute investment or legal advice. Always consult a qualified professional before making any financial or legal decisions.

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