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442 Do It! Selling by David Newman

The Marketing Book Podcast

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How to Use LinkedIn to Reach Your Prospects

Douglas Rushkoff: Have a list of 20 people that you are going to do an intentional, highly researched, relevance based, value based, outreach campaign to get in front of. Think about what can I find out about this company? He says it takes seconds for each and every one of these contacts. Rushkoff said the message should be totally customized and tailored to them.

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