2min chapter

80,000 Hours Podcast cover image

#79 – A.J. Jacobs on radical honesty, following the whole Bible, and reframing global problems as puzzles

80,000 Hours Podcast

CHAPTER

Marketing and Business Can Be Creatively

A lot of your job is marketing, which I didn't realize. So I had to get out there and try to sell my book. At first, I hated it, but I tried to reframe it as you know what, marketing and business can be creative. It was a lesson in taking something that I feared and hated the prospect of and trying toReframe it as something creative.

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