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Ultra-Processed People: How Big Food Is Rewiring Our Brains | Chris Van Tulleken

The Dr. Hyman Show

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The Manipulative Marketing of Ultra-Processed Foods

This chapter explores the manipulation of perceptions in the food industry through marketing tactics, emphasizing the emotional impact of commercials like Lay's. It highlights the historical shift towards addictive food designs and the neuroscience behind consumer behavior in relation to processed foods.

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