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#592 - Richard Shotton - 8 Fascinating Psychological Biases
Modern Wisdom
Optimizing Thumbnails and Titles for YouTube Creators
One area that I would love one of the guys from behavioral science to get into would be optimizing YouTube thumbnails and titles. Retention and watch time is down to the editing. The use of words that invoke a powerful or aggressive response words like war, battle, shock are sort of things that cause people to click. Mr Beast's most recent video employed a new tempo of cuts within the edit.
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