15min chapter

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Ep 485 After the Deal: The Psychology of Selling—Kill Criteria, Walkaway Mindset & Why “Telling Your Company’s Story” Often Drives Up Your Multiple

Built to Sell Radio

CHAPTER

Navigating the Emotional Terrain of Business Exit

This chapter explores the emotional complexities entrepreneurs face when considering the sale of their business, emphasizing the need for strategic planning to avoid impulsive decisions. It discusses the concept of 'kill criteria' for determining the right time to sell, as well as the contrasting motivations of seeking financial freedom versus maintaining control. Additionally, it highlights the psychological challenges in transitioning to life after success, underscoring the importance of reflection and personal fulfillment in the post-exit phase.

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