The Advantages and Drawbacks of Positioning Your Product

In your book, you talk about three broad types of positioning that each have their advantages and drawbacks. So maybe you could tell us a little bit about those three and how to think about which one is right for you. April: The way I describe it in the book is kind of like styles and it looks like this. You have a product and you're gonna position it in a market category. And so style number one is the market category already exists and you're coming into the market, basically positioning yourself as I wanna be the leader of that whole market.

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