The Problem With Accreditation in the Coaching Industry

Designers are struggling to gain accreditation, says Mike Wainchank. He argues that people don't really know what web design is or how it works. The media tends to focus on the algorithm and programming aspect of digital services rather than designers' role as a human being in their own right. But if we can get away with doing things like using deceptive algorithms for our website's user experience, then maybe one day they will see us differently - he says.