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How Should Brands Enter The Metaverse? with Senior Vice President, Executive Creative Director - Nicholas Pringle at R/GA
Welcome to the Metaverse
Is There a Shift Coming With Web Three?
In the virtual space ofecan change entire structures and whatever you like. I remember there was this bit of beginning being like brand didn't know whether they wanted to give over the control to these people. They did necessarily. But what we might see is sections of those brands that are run by the community in a way that's much deeper and more sophisticated than we might see right now. And i can't wait ti e seeing people in rodlock's designing sneakers that then become sneakers in the real worldve, now that i find that stuff hugely exciting,. yet i so interesting that i'd not really thought about that stuff as well.
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