“Take On The Big Boys!” — Inside the Mind of a 70+ Rooftop Canadian Auto Giant Taking on the U.S. | Jared Priestner, CEO of Go Auto
Car Dealership Guy Podcast
Injecting Energy into the Customer Experience
Jared describes his punk-rock ethos, can-do attitude, and how it shapes in-store experience.
Today I’m joined by Jared Priestner, CEO of Go Auto.
Jared breaks down why Go Auto is expanding aggressively into the U.S., how concentration risk in Western Canada shaped that move, and what it takes to scale culture across borders.
We talk financial discipline, acquisition integration, and why used cars remain one of the biggest profit unlocks for dealers willing to operate differently.
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Topics:
00:07 Strategy for US market expansion?
01:51 How did Jared's early career shape him?
06:33 Key to strategic evolution and growth?
13:18 What defines the company's culture?
26:51 How do team dynamics impact customers?
27:54 How to balance profit and experience?
29:21 Best integration strategy for new acquisitions?
32:29 Why sell your store to this company?
37:07 Future vision and growth strategy?
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