37. A Jobs To Be Done Masterclass with Andrew Glaser and Bob Moesta
The Disruptive Voice
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How Do You Think Jobs Is at Work?
Andrew Keen: Jobs has influenced kind of the way you see everything. You look for, like, where's the nonconsumption in Facebook? The struggling moment in Facebook was what did they not post on Facebook? It was pictures of food. Food is everywhere on Instagram. Why wouldn't someone post a picture of food? It's because it looks terrible without filters. Same thing with landscapes and taking pictures of the ocean. Every Instagram influencer is a picture of them in the near the ocean. And you can create entirely new social network that is arguably has much more momentum than Facebook now off of that simple job need.
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