Reflections on Failure & Growth
Ecommerce Playbook: Numbers, Struggles & Growth
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How Important Is It to Not Die?
Every media buyer has a story of how they spent too much money sometime, right? And the night you left the ad on, or you wrote one too many zeros. If you're selling a fire extinguisher, start with the fire,. Like, and so like you, for that to work, you really have to make people feel the fire. Otherwise it does not work to sell them that stuff.
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