59sec chapter

The Daily cover image

A New Era in College Sports

The Daily

CHAPTER

Is the Marketing Budget Getting Any Bigger?

The money that's generated from the most profitable sports go to a lot of different things. The worry i hear most consistently is that companies spent marketing with them will go to these athletes, and that the pie is not actually gein to get any bigger. It's just going to be going to different people. I remember a couple of years ago, i had a conversation with an athletic director of a power five school. Instead of that, petsa company has a marketing budget. That's one of the great things that we're still trying to figure out.

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