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Inside the Luxury E-Commerce Race

The Debrief

CHAPTER

The Key Role of Back-end Technology in Luxury E-commerce

This chapter emphasizes how Farfetch's tailored solutions for the luxury industry, such as stock management and fulfillment logistics, set them apart in the e-commerce sector. It discusses the challenges faced by luxury e-commerce platforms and the significance of efficient backend systems for cost-effectiveness and brand connection with customers.

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