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316: Executive Presence with Your Elevator Speech, with Tom Henschel

Coaching for Leaders

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The Three Qualities of a Great Elevator Speech

There is something powerful about a number that as soon as you quantify it, people's brains right away are listen for those three things. I've had times where i've said, there's three elements that came out this meeting. And then i'll end up sane too, and we start talking about thin. But when i put that inu in there, there's one thing that happened in the meeting that we need to talk about, it gets your attention. The three qualities of a great elevator speech: keep it short; be memorable; use labels and numbers.

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