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Coffee, Values, and Humanity: Direct Response Lessons From The Marketing Mercenary With Ron Lynch - I Love Marketing Episode #459

I Love Marketing

CHAPTER

The Purpose in Life Exercise

I was taught this in a restaurant in Chicago after a strategic coach meeting by a guy that I can, there's a lost track of them over the years. This is over 20, probably 20 years ago. And it was your purpose in life. You have to liken and admire somebody else because you wouldn't be able to admire a quality and a characteristic if you didn't want it in your own life. So when you did this, I was like, gone, this is absolutely bizarre. It's kind of a great thing when you first start dating someone. If you'd like access to the show notes to take action on what we discussed, please visit I Love Marketing at 459

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