3min chapter

Pioneers and Pathfinders cover image

David Cunningham

Pioneers and Pathfinders

CHAPTER

How a Marketing Major Becomes an Important Change Agent

Reed Smith is a law firm based in Washington, D.C. The company has been working on legal metrics for more than 20 years. Reed Smith was founded by former HBR executive David Boulden. He says he went to college as a marketing major but didn't really learn much about business management.

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