Two Billion Dollar Supplements Market | Do Indians need it?| Three market leaders
The Other Side with Dilip
Navigating Trust and Compliance in the Nutraceutical Industry
This chapter explores the challenges consumers face in the nutraceutical industry, focusing on issues of marketing claims and label compliance. It emphasizes the importance of authentic information for informed decision-making amidst a sea of product claims. The discussion also touches upon regulatory issues, the high cost of nutraceutical products, and the role of trust and brand reputation in this competitive market.
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