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Peloton: Dara Treseder

Wisdom From The Top with Guy Raz

CHAPTER

The Importance of Being Talked About

Dhar Chaseter is a senior vice president at Peloton and head of global marketing and communications. The company was experiencing spectacular positive growth, but was facing negative responses to some of its marketing decisions. When we come back, Dhar talks about joining Peloton in 2020 pretty soon after the company dealt with an ad campaign that infamously, well, sort of backfired.

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