How to Build a Successful Outbound Campaign

Account executives are brought opportunities that are typically pre-qualified. And if the SDR does a really good job providing context, industry background, company background, like we have this pre-discovery call framework for enterprise accounts. If you research X number of accounts, if you come up with talk tracks, if you get on this many calls, some of the things that we threw up in dashboards for SDRs a while back can be very helpful to your sales team.