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Live from Sydney: Breaking the Laws of Average

On Strategy Showcase

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Creative Collaboration in Diverse Markets

This chapter focuses on the collaborative relationship between creative teams and strategists within agencies, particularly in smaller markets like Australia. It emphasizes the benefits of agile, flatter organizational structures that foster quick decision-making and innovative problem-solving. The discussion also touches on the importance of embracing risk, prioritizing genuine creativity over accolades, and adapting to the evolving digital landscape while respecting cultural nuances.

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