Stacking Growth | The B2B Marketing Podcast cover image

S3 E07 - How to Measure Demand for the Entire Funnel | Sidney Waterfall - Senior VP Growth @ Refine Labs

Stacking Growth | The B2B Marketing Podcast

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How to Tag and Attribute a Free Form, Text Field, Self-Reported Attribution to Get Clean Demand, John Source Report

How do you manage tagging and assigning a free form, text field, self-reported attribution to get that clean demand, john source report? Yes. We've, the past year and a half fumbled our way through this, to be honest. And we kind of created like what we now recommend based on some of our errors that we did internally on our data. Historically, we set this up in HubSpot. We now also use Salesforce. So I'll go through it real quick. A good approach is okay, I am looking at the free text field and you can build a workflow in HubSpot or Mercado. But then that's only a that's a free text field

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