6min chapter

Crypto Critics' Corner cover image

Sex, Lies, and Ponzinomics: Marketing in Cryptocurrency (Feat. Adam Singer)

Crypto Critics' Corner

CHAPTER

Is There a Reputational Risk Associated With Cryptocurrency?

I think that it's pretty clear there's still a certain reputational risk associated with crypto right like that's a contributing factor to why certain more traditional firms have avoided crypto. There probably are cases of people who ended up working for especially some of the more outright scammy companies and ended up in positions where that harmed them personally. I'm not opposed to it especially because particular company I'm talking to now actually have like adults in the room that are backing them they're not you know fly by an IBS so we'll see what happens. The most impressive part of Bitcoin to me as a marketer is the marketing like it's actually that's a real brand that they market. You

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