
“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify
My First Million
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The Boom of Personalized Health and Beauty Products
This chapter explores the growing trend of customized health and beauty products, featuring successful companies like Prose that tailor solutions to individual needs. The discussion also reflects on the challenges of assessing the effectiveness of such products and the optimism often exhibited by entrepreneurs in this space.
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