In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Ben Fisher, CEO of Rodeo. Together, they get into whether or not your business should become (or stay as) a subscription based service; how to deal with churn and retention rates; and how to increase revenue through a subscription model!

Ben is the Co-Founder and Technical CEO of Rodeo, a consumer-centric subscription platform for challenger Consumer Packaged Goods brands. As one of the leading names in the subscription space, he also hosts Subscription Radio, a podcast dedicated to understanding the nuts and bolts of subscription commerce. 

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Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

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