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Ep4: The Power of Customer Storytelling; w/ Sam Shepler, founder & CEO, TestimonialHero — Product Market Fit podcast
Product Market Fit
Customer Storytelling - What Does It Really Mean?
Customer storytelling is a topic that you're extremely passionate about. What does customer selling really mean? It's all about understanding what the questions, fears and doubts your prospects have at all stages of their buyer journey. We're starting to actually use the phrase like customer selling because our whole idea is getting your customers to sell for you kind of at scale.
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