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Navigating E-Commerce: Myths and Realities
This chapter delves into the complexities of e-commerce as a source of passive income, contrasting perceptions with the realities of running a successful online business. The discussion emphasizes the importance of active brand-building and adequate capital, while also addressing the high failure rates of new ventures and strategies for success. Aspiring entrepreneurs are encouraged to consider their investor profiles and align their approaches with personal resources for maximizing potential in the e-commerce space.