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Weapons of Influence #6: Scarcity (Ep. 199)

The Inforium

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Do You Think That It's Worth Doing?

i think that in this case, the scarcity principle can actually be very useful. Even if it is in the same context somewhat exploited by the people who are maybe selling tickets to the event. And i think that this scarcity principle is actually a big part of that. Because the event is time restricted. It's only happening at this time. You can't go to it next week, and you probably have to pay for it. So there's like this scarcity aspect that requires some buying. I think people value at more, even though the content is the same. He's going to hustle and work 18 hours a day. But it's going to have a bed of greater impact if you

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