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The Home Depot Case Study: Mastering Customer Experience and Loyalty

The Art of the Brand

CHAPTER

Empowering Home Improvement: Home Depot's Strategy

This chapter explores Home Depot's commitment to empowering customers through high-quality resources and knowledgeable staff, creating a unique home renovation experience. It contrasts Home Depot's exceptional customer service with competitors like Canadian Tire, highlighting the company's strong culture and employee satisfaction as key elements in fostering customer relationships.

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