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21: The Secret Language of Cult Brands

Unseen Unknown

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The Death of a Cult Follower

Jonestown started out as a movement that offered solutions to the world's most urgent problems. The ultimate fatal flaw across all of these cult followers was optimism, this overabundance of idealism. It takes someone really optimistic to sign up for a belief like that. You might die alone, but yeah, it was really optimism that was there a QLIS heal more than any of the qualities you might watch would leave you to believe.

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