What Drives Customers to Buy—And What Holds Them Back
The Modern Customer Podcast
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Navigating Challenges in Home Sales
This chapter explores the complexities of the home building industry, particularly in customer service amid recent challenges like the COVID-19 pandemic. It emphasizes the importance of understanding buyer psychology and the traits that make effective salespeople, such as achievement drive and emotional intelligence. The discussion also provides insights into creating urgency in purchasing decisions by addressing buyer dissatisfaction and illustrating potential benefits.
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