Show Notes:
- 00:10: Welcome Abby Gleason, SEO Product Manager at Scribd
- 00:40: What does “zero volume” keywords mean? Why are they a good strategy?
- 2:22: Why zero volume keywords is creating a buzz
- 5:29: How do you find zero volume keywords that actually drive traffic?
- 8:26: Zero volume case study outcomes
- 9:15: Discovering zero volume keywords by industry
- 11:06: How to convince stakeholders of zero volume search topics
- 15:00: What type of investment makes sense for this strategy?
- 17:36: Zero volume case study outcomes
- 21:01: Low search volume can equal bottom funnel keywords<>/li>
- 24:33: Using competitors to your advantage and keyword frameworks
- 26:51: Is this strategy ineffective within B2C organizations with lower customer LTV?
- 29:23: The importance of quality over everything
- 32:25: Audience research vs. keyword research
- 33:56: Zero volume case study outcomes
- 37:27: What Abby is excited about in SEO and content marketing
Show Links:
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