Inside the industry that made climate denial work
Zero: The Climate Race
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The Importance of Words in Storytelling
Ivy Lee is an original PR guy who worked for John D. Rockefeller in Standard Oil Times. One lesson that we take away from him is words matter, she says. How much do you think about your own writing and the words you use in telling your stories? I feel like it made me hyper aware, maybe not in a good way, because it's hard to write when you're being that sort of self-aware of what every single word or phrase could mean. But it also got me really thinking about, is it okay for a journalist, for example, to use some of those same techniques?"
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