S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell
JUST Branding
The Power of Symbols and Rituals
The hogable car dealer is in, you know, the apple, the nike, the ferrari, the disney of his product service category. By 20 20, that business employed 38 people, was doing north of 50 million dollars. And on the fortieth anniversary of their being in business, more than two thousand people show up just to line up give jim and dona a hug. The power of symbols and ritual have more power than we can even imagine.
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