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(Preview) Nike’s Lessons on the Internet, Why Nike on Amazon Makes Sense, Meta and Anduril and Silicon Valley History

Sharp Tech with Ben Thompson

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Navigating Brand Positioning and Online Distribution Strategies

This chapter explores the intricate balance between branding and sales strategies for companies like Nike, especially regarding online distribution channels like Amazon. It discusses the implications of brand positioning and the importance of leveraging technology while managing the risks that come with platform dependency.

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