Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can
Uncensored CMO
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The Outrage Effect: Marketing in a Shifting Landscape
This chapter explores the role of outrage in social media engagement, examining its implications for content creation and brand strategies. It also highlights lessons from renowned brands like Airbnb and Nike during the COVID-19 pandemic, focusing on the transition from traditional selling points to genuine connection with consumers.
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