Athletes Authority ON AIR | Ep. 136 - How WHOOP Defeated A Trillion Dollar Company & What Flying A Plane & Running A Business Have In Common
Athletes Authority ON AIR
00:00
How to Build a Business on Aesthetics
Athletic has always been associated with hard work, you know, sweat. If there is ever going to be a model where you didn't need to invest in the glamorous market facility to make it work, I think probably S&C, Jim's probably the perfect example. It works both ways. You will get people, but if you can't deliver on after you get that initial attraction phase, totally, it can work against you pretty quickly.
Transcript
Play full episode
